If you are a marketer or just trying to earn an online income, then you probably have heard the terms "SEO" and "Search Engine Optimization". Everyone knows that getting a good page rank or just ranking high in the search engines is probably the most important aspect of driving traffic to your website. What people don't know or don't tend to realize is that these are important aspects, but should not be focused upon as much as creating good quality content for your website. If the content of your website is looked upon by your reader as "valued" then your website will thrive. Way too many website owners give little thought to their content. This happens much more frequently than one expects with people who claim to be web professionals. However, without good content on your site repercussions can be immediate. If you want better web site traffic results then make the creation of good content for your web site your first priority. Whether you write the content yourself, or hire professional writers to develop it for you, it needs to be quality writing. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might have more than one. Second, directories usually accept only home pages, so you can get more directory listings this way. Always make your title "rich" in keywords. Make your articles pertain to your title. Be sure to add some keywords throughout your article as this will help the "spiders" that "crawl" your pages and index your information. Don't just start repeating the keywords throughout your article. This is called "stacking" and this too can lead to your pages not being indexed or to a possible banning. How long will it take? Nobody knows the answer to that question, but, as long as you are writing content that appeals to people, the traffic will come. As traffic begins to flow to your website, this will start to increase your link popularity. Link popularity is starting to become a major tool for the search engines. This "linking method" helps the engines decide if your content is good or not. Don't just go to a website and "copy-and-paste", that is infringement. Go and research your topics and put them into your own words. As long as you are doing your own work, and gaining popularity of people reading your articles and content, then you stand no chance of being in "non-compliance" with the search engines. These engines "crawl" and "index" your website pages, and if they determine that the content is "copied" or not "highly" valued, then you stand the chance of no ranking at all, and this could lead your website into being banned by the engines. So to sum it all up, you must first focus on the amounts and quality of content you are providing on your site. The engines love "soaking" up new, fresh content. Once you get some pages built up, then start turning your focus to some quality links that pertain to your pages. Just do a basic search on your titles and write to the owners of the websites asking if you can provide them with a link, and in return, if you could receive one back. This will give your website the first boost you will need for the site's search engine optimization. |
