If there is any one big "secret" to my Internet marketing success it's this thing called "audio." I love audio. Sometimes I make an average of one audio product per day. And I do it simply by turning on the tape recorder and asking permission whenever I consult with somebody, or somebody calls me up to ask a question. However, people see my websites and all the audio content on there and they ask: "Aren't you afraid somebody is going to steal all that audio and use it without your permission?" My answer: I never worry about people stealing from me. Sometimes people do, but I have so many references to me, my site and my products in there they are just doing my work for me anyway. They're just going to spread the word for me. Its just going to bring more people back to my site, many of who will give me their name and email so I can sell them more products and services. And that's what the thieves don't understand. It's not about the product...it's about building the list and then selling more things to them later they want. You can't do that with a one shot deal stealing content. But you can do it -- usually pretty easily -- by constantly adding fresh new audio content regularly, each time giving people another reason to return to your site and, ideally, buy something. |
