It is the little things that can affect visitors perception of your web site. Recently, I crafted and sent off a proposal to a potential client regarding a writing project and some web page assistance. There are several things on this persons site that need attention, common things I have observed on other sites too: Broken links. If you have something listed on a navigation bar, it should click through to other pages on your site or to elsewhere on the web. Make certain that the tabs on your navigation bar are consistent on every page. Punctuation, abbreviations, misspellings. The higher educated your audience, the more likely readers will pick up mistakes. I cringe when I find errors when surfing the net; I begin to think less of that site. Work diligently to make certain your site reads flawlessly. Old material. No, I dont mean an article that was written in 2003. Instead, if you mention an offer that expired months ago or have other outdated material, your site could look abandoned at first glance. Trouble is, some people wont give your site a second glance with old information posted. Copyright dates. If you are mentioning a group of copyright dates for example, 2001-2004, you should change the second date to the current year. Again, you dont want your site to look outdated or abandoned. Yes, it is the little things which can impact how people perceive your web site. By keeping the little foxes at bay, you can change peoples perception and, ultimately, increase your sales. |
